Latest News from POPAI.co.uk

MultiChannel Is Out, OmniChannel Is In

Wed, 01 Feb 2012 00:30:11 GMT

The word "multichannel" is tied to a concept of retailers operating in multiple channels — they have a store, they have a website, and they have some way for consumers to access their products on smartphones and tablets. Some, however, are beginning to use the word "omnichannel" to describe the evolving shopper behavior of slipping seamlessly from store to website to mobile device. See more..

Simplot Australia Joins POPAI Australia & NZ

Mon, 09 Jan 2012 04:55:46 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - Simplot Australia

Simplot Australia is a wholly owned subsidiary of the J R Simplot Company, a privately held food and agribusiness corporation based in Boise, Idaho. The Simplot company was founded by J.R (Jack) Simplot in the 1930’s. From the humble beginnings of Idahoan potato farming, J R Simplot Company is now a multinational food and agri-business with annual sales of more than $US3 billion. Simplot Australia was founded in 1995 when the J R Simplot Company acquired some of Australia’s favourite food brand businesses including Edgell, Chiko, Birds Eye, Harvest and Leggo’s. From that time the company has continued to develop through acquisition of businesses such as John West, Lean Cuisine and product innovation. The Australian management team is committed to enhance the well being of our consumers by delivering nutritious food products that represent quality, value and convenience.

For more information, see their website http://www.simplot.com.au/

A third seat at the table - all hail the shopper!

Thu, 22 Dec 2011 23:27:00 GMT

20 Dec 2011 AdNews

Jason Bullivant - Dynamix

If the purpose of marketing is to get people to buy stuff, why aren’t brands and agencies more focused on the point of purchase (POP)?

POP is the place where all of the combined efforts from all marketing disciplines finally hit the real measure – sales. It is the one stat that sales and marketing teams end up having to answer their boards with, and increasingly it is the place where agencies are being measured. But the vast majority of industry accolades and interest is still based around consumer awareness, not where or how people purchase.

Read more....

G2 Joins POPAI Australia & NZ

Thu, 08 Dec 2011 03:20:28 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - G2.

G2 is a global brand activation agency specialising in Shopper Marketing through its globally developed and trademarked IP - The Pathfinder Process and The Purchase Decision Journey.

For more information, see their website http://www.g2.com/australia/ or click here

Sanitarium joins POPAI Australia & New Zealand

Mon, 21 Nov 2011 03:08:53 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member- Sanitarium

Sanitarium Health & Wellbeing is one of Australia and New Zealand's most trusted companies. The Company manufactures healthy food products, including household names like Weet-Bix and Up & Go; and also offers a range of health and wellbeing services to share health and hope for a better life with the community.

For more information, see their website www.sanitarium.com.au

The Marketing Zoo joins POPAI Australia & New Zealand

Wed, 19 Oct 2011 03:31:47 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member- The Marketing Zoo

The different disciplines that fall ‘below the line’ continue to evolve. However, they all involve one common element: getting people to act. To change their behaviour, engage with a brand, sample a product, to subscribe, interact, reappraise, be educated, incentivised, rewarded – and ultimately, to buy. The Marketing Zoo specialises in getting people to act.

For more information, see their website www.mzoo.com.au

Cyplex Plastics joins POPAI Australia & New Zealand

Tue, 11 Oct 2011 06:33:32 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member- Cyplex Plastics.

Cyplex Plastics is a leading Sydney based manufacturer of POS Displays. They understand the demands of the POP industry and consistently deliver On Time, at the Right Price with Exceptional Quality. They always strive to meet your needs and aim to take the trouble out of manufacturing your designs. Catering for one off prototypes as well as large scale production runs, their in house facilities include: • Vacuum Forming • Screen Printing • Laser Cutting & Engraving • CNC Routing • Fabrication • Industrial Deisgn

For more information, see their website www.cyplexplastics.com.au or see the Member Directory under C

Tribe Marketing joins POPAI Australia & New Zealand

Tue, 11 Oct 2011 06:15:16 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member- Tribe Marketing.

Tribe is one of the leading BTL agencies in Australia, with an enviable creative reputation, great clients and a fantastic team. As an agency that has championed the position of active engagement, Tribe are constantly seeking new ways to create meaningful engagement and dialogue between consumers and brands, endeavouring to push the boundaries for their clients, creating new and engaging promotional ideas and platforms for consumers and trade channels.

For more information, see their website at http://www.tribemarketing.com.au/ or see the Member Directory under T

APC Innovate joins POPAI Australia & New Zealand

Thu, 06 Oct 2011 04:51:48 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member- APC Innovate.

APC Innovate is New Zealand's leading manufacturer of semi-permanent Point of Purchase (POP) Displays, Promotional Materials, Consumer and Industrial packaging. APC Innovate has been creating intelligent packaging and POP solutions for over 30 years. Their continued success is due to a high level of innovation and continued investment in leading-edge technology.

For more information, see their website at www.apcinnovate.co.nz or see the Member Directory under A

Displayability joins POPAI Australia & New Zealand

Thu, 06 Oct 2011 04:40:10 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member- Displayability.

Displayability is a small privately owned business. Its main fuction is the structual design and production of Corrugated cardboard displays, thru contracted external suppliers.

For more information, see their website at www.displayability.com.au or see the Member Directory under D