POPAI Events - for all those involved in retail marketing.

Shopper Marketing Training - Intermediate - Sydney

Mon, 14 May 2012 13:56:54 GMT

Date: Tuesday 24 July 2012.....

Learn from the latest Australian and international Shopper Marketing studies
Includes best practice case studies from USA, UK, Asia and Australia

THIS ONE DAY TRAINING WORKSHOP WILL ENABLE YOU TO:
1. Understand the scope of Shopper Marketing – what it involves
2. Use prestore and traditional Consumer Marketing mediums for Shopper Marketing
3. Integrate pre-store and instore programmes and messaging
4. Get retailer engagement via insights and account specific programmes
5. Understand touchpoint and points of engagement activation - the role of different touchpoints to shoppers
6. Build an understanding of occasion based marketing - what is it, how to do it?
7. Market to specific trip types and shopper types
8. Understand measurement and ROI - it’s not just about sales outcomes
9. Understand soft vs hard measures and input/output/impact & influence/outcome measure types

This course has been revised and is designed for those who have a working knowledge of Shopper Marketing and/or whose companies are already operating in the Shopper Marketing arena. If you are not sure if this is the correct course for you, please contact POPAI on 02 9938 5150 or lyns@popai.com.au

MANY OF THESE MODULES ARE BRAND NEW AND INDUSTRY BEST PRACTICE, DEVELOPED SPECIFICALLY FOR THIS COURSE USING THE LATEST THINKING (ie, not ‘off the shelf’).

To download the full brochure, click here

Shopper Marketing Training - Intermediate - Melbourne

Mon, 14 May 2012 14:06:09 GMT

Date: Thursday 26 July 2012.....

Learn from the latest Australian and international Shopper Marketing studies
Includes best practice case studies from USA, UK, Asia and Australia

THIS ONE DAY TRAINING WORKSHOP WILL ENABLE YOU TO:
1. Understand the scope of Shopper Marketing – what it involves
2. Use prestore and traditional Consumer Marketing mediums for Shopper Marketing
3. Integrate pre-store and instore programmes and messaging
4. Get retailer engagement via insights and account specific programmes
5. Understand touchpoint and points of engagement activation - the role of different touchpoints to shoppers
6. Build an understanding of occasion based marketing - what is it, how to do it?
7. Market to specific trip types and shopper types
8. Understand measurement and ROI - it’s not just about sales outcomes
9. Understand soft vs hard measures and input/output/impact & influence/outcome measure types

This course has been revised and is designed for those who have a working knowledge of Shopper Marketing and/or whose companies are already operating in the Shopper Marketing arena. If you are not sure if this is the correct course for you, please contact POPAI on 02 9938 5150 or lyns@popai.com.au

MANY OF THESE MODULES ARE BRAND NEW AND INDUSTRY BEST PRACTICE, DEVELOPED SPECIFICALLY FOR THIS COURSE USING THE LATEST THINKING (ie, not ‘off the shelf’).

To download the full brochure, click here

Shopper Marketing Training - Advanced - Sydney

Tue, 15 May 2012 14:09:08 GMT

Date: Tuesday 31 July 2012.....

Advanced Intensive - 1 day course

CONTENT:

½ day on Applied Shopper Planning and Decision Making Behaviours:
Calibrating messages playing to emotional versus rational motivators;

Dealing with and applying multiple paths to purchase and purchase decision hierarchies;

Applied shopper segmentation

½ day on Proving the Case and Setting up Your Business for Shopper Marketing Success:
Success criteria;

Tools for proving the financial case for Shopper Marketing;

Engaging Brand Marketing (and sharing the resources);

Creating a Shopper Marketing culture

FORMAT AND PARTICIPATION
- Participant prework will be required (‘intensive’)
- ‘What you will walk away with is a plan for …’ (tangible for your own business)
- Exercises will be individual rather than group (viz commercial sensitivity)
- Maximum 12 participants – first in best dressed

POPAI Gala Awards Dinner

Thu, 09 Feb 2012 15:34:29 GMT

Date: Tuesday 25 September 2012.....Held at the spectacular Hilton Hotel Grand Ballroom in Sydney.

Come and join the Marketing at Retail Industry's Night of Nights and see the winners of the prestigious Indians!

Tickets $245 +gst each or $2,450 +gst for a table of ten.

For information contact Lyn Shields at lyns@popai.com.au or call the POPAI office on 02 9938 5150