popai.com.au Events

Marketing at Retail Expo

Mon, 08 Feb 2010 02:24:39 GMT

Date: Monday 20 September 2010........

This year we are again co-locating with the VISA Expo but are also adding two more extremely exciting shows to make the opportunities for your company even greater.

In 2010 POPAI is co-locating with:

• Retail Expo 2010
• VISA’s Visual Impact Image Expo 2010
• GASSA’s Print Works 2010

Plus, POPAI’s Marketing at Retail Expo is right in the centre of the four shows!

Click here for online registration

Come along and see the latest in:

- Point of Purchase Displays
- Sustainability in Marketing at Retail
- Digital Media Content Creation & Management
- Display Hardware & Digital Media Solutions
- Warehousing - Fulfilment - Distribution - Logistics

Click here for online registration

POPAI Awards Gala Dinner

Mon, 08 Feb 2010 02:28:17 GMT

Date: Tuesday 21 September 2010........

Held in the spectacular Parkside Ballroom at the Sydney Convention & Exhibition Centre, Darling Harbour.

Come and join the Marketing at Retail Industry's Night of Nights and see the winners of the prestigious Indians!

Tickets $245 + gst each or $2,450+gst for a table of ten.

For information on Sponsorship Opportunities contact Karen Spear on karens@popai.com.au

Shopper Marketing Research Findings Workshop

Fri, 30 Jul 2010 01:14:35 GMT

Date: Wednesday 22 September 2010........

The first POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, supported by TorchMedia, was undertaken in response to the need to provide the Australian FMCG and Retail industries with an initial overview of itself with regard to Shopper Marketing – attitudes, status, activities, successes and roadblocks.

SHOPPER MARKETING WORKSHOP
This half day workshop will:
• Help workshop participants get full benefit of the findings, including implications, opportunities, plans to move forward, and some solutions/frameworks development
• Showcase results for those who didn’t participate in the survey
• Group workshop implications and applications of findings

WHO SHOULD ATTEND?
• Those in FMCG, retail and related agency suppliers with responsibility for, alliance to or interest in Shopper Marketing
• SM Industry Benchmark Survey participants who want to get the most out of the summaries they have received

WHEN & WHERE?
9am – 12 noon (8.30am for 9am start)
Wednesday 22 September, 2010
Bayside 201 Room,
Sydney Convention & Exhibition Centre, Darling Harbour

** Held as part of POPAI's Marketing at Retail Expo

WHAT’S INCLUDED?
• Copy of the full report, valued at $495+gst (emailed in pdf format along with workshop outputs)
• Sector specific (manufacturer, retailer, agency) report summary valued at $95+gst
• Presentation and groupwork of implications and opportunities
• Summary of workshop outputs (to be emailed subsequent to workshop)
• Refreshments

Book online below

For more information, click here

$395 (+gst) - standard price
$325 (+gst) - for POPAI members and SM survey participants (individuals, not companies)

If you are a ADMA or APMA member or a TorchMedia client - please pay via the "Member" button and enter your affiliation in the "Comment" section

Women in Marketing at Retail Event - Melbourne

Fri, 23 Apr 2010 05:11:21 GMT

Date: Thursday 21 October 2010........Join POPAI in celebrating Women in Marketing at Retail!

Network with fellow industry professionals and hear from our inspirational keynote speakers.

Agenda, speakers and cost confirmed shortly. Please check back soo n

Women in Marketing at Retail Event - Sydney

Fri, 23 Apr 2010 05:09:21 GMT

Date: Wednesday 27 October 2010........Join POPAI in celebrating Women in Marketing at Retail!

Network with fellow industry professionals and hear from our inspirational keynote speakers.

Agenda, speakers and cost confirmed shortly. Please check back soon

Luxury Brands

Mon, 21 Jun 2010 07:18:31 GMT

Date: Monday 8 November 2010........

Luxury Brands

8th, 9th & 10th November 2010, Shanghai, China

The rise of the East - In today's challenging economy and ultra-competitive marketplace luxury brands is a whole new ball-game altogether whereby luxury goods industry is both intriguing and highly influential. The overall environment is changing at a fast-pace and each area has developed its own uniqueness. Luxury brand that are expanding aggressively are not just penetrating the first-tier cities but have also set up networks/shops in the second and third-tier cities and these numbers are increasing at an alarm rate. However, the luxury goods industry continues to face multiple challenges particularly in the implementation of advanced modern business practices. Many luxury brands, especially those who want to enter the Chinese market, are confused with which are the appropriate marketing and operation strategies that will meet this large and scattered country.

As far as China is concerned, given the rapidly accelerating affluence of the masses, the scenario is set to witness a boom. As a trade sector, its skilfully crafted products and services continuously shape the consumer society in the quest for an enhanced lifestyle. As an economic force, the sector’s impact and contribution to global trade remains positively noteworthy.

The time has come where the differentiating factors are your brand and your marketing strategies. The trend of an ever increasing technological, mobile and online target market means new and creative ways of improving your marketing activities must be explored. A lot can be done to build brand equity. But how do you sustain it? How do you leverage it to garner new marketing opportunities over time and ensure the highest possible return on your investments?

The marcus evans Luxury Brands conference will revolutionise innovative ideas by generating sustainable practices in Luxury Brands. This highly-interactive and information packed event will highlight global case studies from some of the finest and at the same time provide an excellent networking platform with global professionals and industry leaders who are all directly and indirectly linked to the growth and development of Luxury Brands.

Don’t miss this opportunity to meet the line up of key international speakers and to network with a very niche and targeted group of delegates from across the world.

Streams of conference for Day 1 & 2:
Stream I Innovative Branding & Marketing Strategies
Stream II Luxury Tech & Innovations
Stream III Luxury Retail & Management Concepts

Third Day Workshop:
Workshop A: - Luxury Design, Packaging & Labelling
Workshop B: - Luxury Branding & Marketing In – Store

Key features:
• Gauging the unlimited potential of integrated multichannel retailing through improved collaboration and high - end technologies
• Penetrating the Chinese market and get your strategy right by understanding new trends in the retail environment in China industry branding and store design
• Revolutionising on e – commerce and e – marketing to create synergies between business, brand, and marketing
• Evaluating performance and return on investments on creative visual merchandising and in-store marketing campaigns through monitoring and controlling costs
• Analysing and comparing alternative strategies and surprising case scenarios, from which the participants can gather all the insights they need to keep ahead of the cut-throat competition implemented by world-leading organizations
• Refashioning business models and business processes to culture service excellence strategies and delivering world-class customer service
• Collaborating with retailer and manufacturer through consumer insights in creating consumer centric category management
• Launching and establishing growth in brand image through innovative techniques and strategies used to derive meaningful, actionable channel insights about today's shoppers
• Maximising shopper interaction with innovative design and technology to upgrade in-store marketing to maximise profits
• Learning hands on strategies and brain storming sessions through an intensive and interactive one – day workshop on Packaging & Design and In – Store Marketing
• Identifying opportunities for brand and marketing-driven growth and developing performance measurement for branding communications planning

For more information, click here

For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +603 2723 6699
Email add: estherw@marcusevanskl.com

Movember Golf Day & Xmas Function - Sydney

Mon, 08 Feb 2010 02:32:15 GMT

Date: Thursday 25 November 2010........

Movember is about bringing the moustache back and having some fun for two very serious causes - prostate cancer and depression in men.

This year POPAI are looking forward to seeing Mo Bros & Sistas embrace the Mo once again and join us for our Movember Golf Day....and great shave off!!!!

Details available shortly. Please check back soon.

Movember Golf Day & Xmas Function - Melbourne

Mon, 08 Feb 2010 02:35:57 GMT

Date: Monday 29 November 2010........Movember is about bringing the moustache back and having some fun for two very serious causes - prostate cancer and depression in men.

This year POPAI are looking forward to seeing Mo Bros & Sistas embrace the Mo once again and join us for our Movember Golf Day....and great shave off!!!!

Details available shortly. Please check back soon.