E-Course

Part of our ongoing commitment to developing the Marketing at Retail industry is to engage a wider audience with new tools and channels to educate industry professionals. To this end, POPAI Australia & New Zealand has recently developed an internet-based, interactive, audio-visual e-learning course.

Who is it for?

The e-course is targeted towards anybody involved in the day-to-day world of Marketing at Retail e.g. brand, marketing, design, account management, sales and finance staff that need an overview of the industry. The course also serves as a great refresher for all those already established in the industry who would benefit from a broader knowledge.

What does it cover?

This course is an entry-level tool which provides a basic understanding of the world of retail marketing across 6 x 45 minute modules covering:

• The Retail Environment
• Shopper Behaviour & The Role of P-O-P
• The Different Forms of P-O-P: Temporary, Semi-Permanent & Permanent
• Digital Media in Retail

At the end of each module there will be a short test to check understanding and a certificate will be issued upon successful completion of the course.