The Marketing Zoo joins POPAI Australia & New Zealand

POPAI Australia & New Zealand are proud to welcome their newest Member- The Marketing Zoo

The different disciplines that fall ‘below the line’ continue to evolve. However, they all involve one common element: getting people to act. To change their behaviour, engage with a brand, sample a product, to subscribe, interact, reappraise, be educated, incentivised, rewarded – and ultimately, to buy. The Marketing Zoo specialises in getting people to act.

For more information, see their website www.mzoo.com.au