Smart trolleys launch at Richie’s HQ

Australia’s first smart supermarket trolley, VIP Trolley, will roll out at supermarket chain Ritchie’s head office store in Carrum Downs on February 1, adding to the two stores already equipped with the technology at Delahey in Victoria and Hawker in the ACT.

The smart trolleys are equipped with a control pad, video display, barcode scanner and locating technology similar to a GPS, allowing the trolley to know where in the store it is at all times. Customers can access a pre-planned shopping list, loaded using a unique shopper ID card, ask for directions to an item, keep a running total of the cost of their items, and be alerted to specials as they walk past them.

In addition, the technology will provide supermarkets with valuable shopper insights, particularly relating to in-store shopper marketing and buying patterns for various items.

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