Approaches to Shopper Marketing

Learn from the latest Australian and international Shopper Marketing studies. Includes best practice case studies from USA, UK and Australia.

This training workshop will enable you to:
1. Understand the scope of shopper marketing – what it involves
2. Use prestore and traditional consumer marketing mediums for shopper- Integrate pre-store and instore programs and messaging
3. Get retailer engagement via insights and account specific programs
4. Understand the role of category management and development in shopper marketing - growth driver or hygiene factor?
5. Understand Point of Purchase drivers
6. Touchpoint and points of engagement activation - the role of different touchpoints to shoppers
7. Build an understanding of Occasion based marketing - what is it, how to do it?
8. Market to specific trip types and shopper types
9. Measurement and ROI - it's not just about sales outcomes
10. Understand soft vs hard measures and input/output/impact & influence/outcome measure types.
11. Build shopper into your brand, category and customer planning process.
12. Construct an integration plan for building shopper marketing into your business.

MANY OF THESE MODULES ARE BRAND NEW AND INDUSTRY BEST PRACTICE, DEVELOPED SPECIFICALLY FOR THIS COURSE USING THE LATEST THINKING (ie, not 'off the shelf').

For futher information and training timetable download our brochure here

Location: "North Steyne Room " 117 Old Pittwater Rd Brookvale Sydney NSW

Members: $895.00 + GST   |   NON-Members: $1,195.00 + GST

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