Asia Shopper Marketing Summit

The sheer definition of Shopper Marketing today is not what it used to be as the world changes in its current economic climate, recession and as we progress into a more digital dimension. This progress also includes the shift from consumer marketing to a more shopper centric based strategy. Asia Shopper Marketing Summit will redefine shopper marketing in today’s marketing era and age taking into account digital marketing, in-store and out-of-store marketing, brand communication and understanding the buying mind and curbing the challenges that arise as a result of the global development in marketing demographics.

The highlights include the following:

> Understanding not just what you have to do but HOW you do it through successful shopper marketing case studies

> Put on your thinking caps-Carve out creative ideas and share unique marketing methods in the ROUNDTABLE BRAINSTORMING SESSIONS

> Enhancing your customer’s shopping experience by absorbing vital information shared in the PANEL DISCUSSIONS

> Partaking in the INTERACTIVE WORKSHOPS to give you a more practical feel as opposed to just the theory of Shopper Marketing

POPAI Members • Five (5) Percent discount from the published rate

For more details, please contact:

Ms. Aliyyah Nuha Faiqah

Tel: +603 2600 6000 ext 6165 Fax: +603 2600 6113

E-mail: aliyyah.n@jfpsgroup.com or visit: http://www.jfpsgroup.com/asms/eDM/edm_asms.html

Location: Singapore