POPAI Events - for all those involved in retail marketing.

State of the Nation Shopper Breakfast

Mon, 16 Jan 2012 16:29:55 GMT

Date: Wednesday 15 February 2012.....

POPAI Australia & New Zealand have teamed up with Shopper Tracker to bring a "State Of The Nation Shopper Breakfast" to Sydney.

This will include a comprehensive overview of Australian retailers and shoppers by Simon Ford, Regional Director of Shopper Tracker at Advantage International.

This session is a must for all involved in Australian Retail!

On the Agenda:
• Trends in behaviour, attitudes and retailer priorities since 2009.
• Comparisons with UK market, benchmarking on key metrics and trends by category.
• A focus on lead categories integral to Australian retail, driving strategic platforms such as price switching and catalogue traffic driving.
• How retailers should use different categories to achieve different strategies, enable suppliers to align with this.

Includes:
• Open forum question session.
• Key summary report to take away.
• Exclusive session only insights.
• Full breakfast, tea and coffee.
• Opportunity for peer networking

Book 5 places and only pay for 4! Round up your colleagues and take advantage of this offer today.

Date: Wednesday 15th February 2012
Time: 7.45am (for an 8.00am start): -10.30 am
Venue: Stamford Grand North Ryde, Sydney
(Cnr Epping & Herring Roads)- Complimentary Parking.

Price: Members- $145 (+gst)
Non Members- $225 (+gst)
Group Discount- 5 places for the price of 4

About the speaker:
Simon Ford is Regional Director of Shopper Tracker at Advantage International. Shopper Tracker benchmarks shopper behaviour and perceptions through the path to purchase, to provide suppliers and retailers with a common set of metrics to achieve better joint outcomes.

He consults to some of the largest FMCG businesses in Grocery and Liquor, including the Coles Category Managers and Planning teams to help drive their strategic category plans.

Simon came to Australia in 2006 from Tesco UK as Head of Market Research. As a business well known for putting shoppers at the heart of their business plan, he was responsible for identifying and leading the business through 10 annual "Customer Plan" strategies to meet growth targets.

Get a head start in your 2012 planning and book your place today.

Path To Purchase Summit

Thu, 19 Jan 2012 11:07:32 GMT

Date: Wednesday 22 February 2012.....

About the SUMMIT

Understanding what influences purchasing decisions is becoming increasingly important in today's shopper-centric retail environment. Competition is fierce with growing consolidation in the retail sector and an increase in the number of discount and online retailers. In addition to these challenges, shoppers are increasingly driven by discount offers and more difficult to reach through increasingly fragmented media. So, how can you reach shoppers more effectively, and how can you influence them to buy your product or drive traffic to your store?

The inaugural Path To Purchase Summit will showcase proven strategies from leading local and international retailers and consumer goods manufacturers who are actively influencing purchasing decisions pre-store, in-store and post-purchase. It also features a trade show so you'll be able to find out about the latest solutions designed to achieve improved results for your shopper marketing function.

For more information visit: http://www.acevents.com.au/pathtopurchase2012/

or download the conference brochure here.

Asia Shopper Marketing Summit

Thu, 15 Dec 2011 14:58:08 GMT

Date: Tuesday 28 February 2012.....

The sheer definition of Shopper Marketing today is not what it used to be as the world changes in its current economic climate, recession and as we progress into a more digital dimension. This progress also includes the shift from consumer marketing to a more shopper centric based strategy. Asia Shopper Marketing Summit will redefine shopper marketing in today’s marketing era and age taking into account digital marketing, in-store and out-of-store marketing, brand communication and understanding the buying mind and curbing the challenges that arise as a result of the global development in marketing demographics.

The highlights include the following:

> Understanding not just what you have to do but HOW you do it through successful shopper marketing case studies

> Put on your thinking caps-Carve out creative ideas and share unique marketing methods in the ROUNDTABLE BRAINSTORMING SESSIONS

> Enhancing your customer’s shopping experience by absorbing vital information shared in the PANEL DISCUSSIONS

> Partaking in the INTERACTIVE WORKSHOPS to give you a more practical feel as opposed to just the theory of Shopper Marketing

POPAI Members • Five (5) Percent discount from the published rate

For more details, please contact:

Ms. Aliyyah Nuha Faiqah

Tel: +603 2600 6000 ext 6165 Fax: +603 2600 6113

E-mail: aliyyah.n@jfpsgroup.com or visit: http://www.jfpsgroup.com/asms/eDM/edm_asms.html

Location: Singapore

Approaches to Shopper Marketing

Mon, 06 Feb 2012 15:51:54 GMT

Date: Monday 19 March 2012.....

Learn from the latest Australian and international Shopper Marketing studies. Includes best practice case studies from USA, UK and Australia.

This training workshop will enable you to:
1. Understand the scope of shopper marketing – what it involves
2. Use prestore and traditional consumer marketing mediums for shopper- Integrate pre-store and instore programs and messaging
3. Get retailer engagement via insights and account specific programs
4. Understand the role of category management and development in shopper marketing - growth driver or hygiene factor?
5. Understand Point of Purchase drivers
6. Touchpoint and points of engagement activation - the role of different touchpoints to shoppers
7. Build an understanding of Occasion based marketing - what is it, how to do it?
8. Market to specific trip types and shopper types
9. Measurement and ROI - it's not just about sales outcomes
10. Understand soft vs hard measures and input/output/impact & influence/outcome measure types.
11. Build shopper into your brand, category and customer planning process.
12. Construct an integration plan for building shopper marketing into your business.

MANY OF THESE MODULES ARE BRAND NEW AND INDUSTRY BEST PRACTICE, DEVELOPED SPECIFICALLY FOR THIS COURSE USING THE LATEST THINKING (ie, not 'off the shelf').

For futher information and training timetable download our brochure here

Brand Couture

Sun, 04 Sep 2011 13:44:58 GMT

Date: Monday 19 March 2012.....

With Asian economies continuing to lead the way to global recovery, the battle for customers' hearts, minds and wallets is intensifying. Customers are increasingly more demanding, set higher expectations, better connected, well-informed and vocal in using new digital channels to convey their pleasure (or displeasure) of the products and services that they buy.

In such an environment, brand owners have to ensure that their brands' merits and benefits are conveyed throughout the entire organisation and throughout all touch points. They need to tailor their strategies in channels, in-store and out, online and off, and conduct holistic campaigns that cut through the line for maximum effectiveness.

Brand Couture focuses on delivering the latest cutting-edge innovations, offer winning insights to the customer psyche, and change the way marketing is looked at by the entire organisation. Through inspirational keynotes, a focus on the future, presentations on game-changing and disruptive innovations, Brand Couture will invite you to the boudoirs of marketing experts, sharing their secrets to empower you to reclaim marketing's role in defining the future of your company.

The streams allocated in the conference agenda include:

DAY 1
Stream 1: Consumer Insights I
Stream 2: Brand Renaissance I
Stream 3: New Age Media & Advertising I

DAY 2
Stream 1: Consumer Insights II
Stream 2: Brand Renaissance II
Stream 3: New Age Media & Advertising II

About the workshop on Day 3
This one-day workshop focuses on enlightening participants on the latest in customer engagement through marketing, loyalty and retention practices, via online and offline channels. Through a mix of case study presentations, exercises and group discussions, this workshop will equip participants with the skills and tools to create experiences that allow companies to build deeper, more meaningful and sustainable interactions and drive greater customer engagement with their brands.

* All POPAI Australia & New Zealand members are entitled to a discount of 10% when registering with Ms. Esther. Please contact Ms. Esther for details and quote EN-POPAI during registration. *

This event is accredited by The Chartered Institute of Marketing Malaysia (CIM) with 7 CPD hours per day for this event to CIM members who are currently working toward the Chartered Marketer status only.
This event is endorsed by The Sales & Marketing Institute (SMI) and accredited with 8 CPD credits per day for all members of SMI. Members will earn credits up to 36 points to qualify for Certified Sales Professional (CSP) designation award.

For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +603 2723 6699
Email address: estherw@marcusevanskl.com
or visit http://www.brandcouture-lse.com/popai

Social Media Management Conference

Wed, 21 Dec 2011 09:51:03 GMT

Date: Tuesday 17 April 2012.....

Nurturing communities, thinking social in processes & avoiding reputation damage
17th & 18th April 2012, L’Aqua, Cockle Bay, Sydney
www.mysocialmediamarketingstrategy.com

Exclusive 10% discount off the standard rate for POPAI members!

Australians spend more hours connected to social media channels than any other nation, yet Australian brands are still struggling to make the most of the opportunity this presents. A number of recent social media disasters have shown how vital it is to not only be involved in conversations about your brand, but also have appropriate procedures in place for dealing with high pressure situations.
So how do you sustain your communities online and sustainably increase brand engagement? Do you have the appropriate procedures in place to turn a crisis into a positive story?

The Social Media Management Conference will provide you with tools to:

Uncover techniques for developing timely and positive responses to negative situations
Develop your community management capabilities to nurture the best community for your brand and enable brand advocates
Debate the best measures and KPIs for social media and influence
Hear advice on creating and implementing appropriate social media policies and models
Featuring leading case studies & presentations by:
Megan Berry, Marketing Manager, Klout (USA)
Joy Toose, Social Media Community Manager, World Vision Australia
Rod McGuinness, Social Media Producer, ABC Multiplatform, Australian Broadcasting Corporation
Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
Emma Merrigan, Communications Manager, Direct Channel Marketing, Consumer Marketing, National Australia Bank

Plus many more!

For the full speaker line-up and conference agenda visit: www.mysocialmediamarketingstrategy.com

POPAI and Criterion Conferences are pleased to offer POPAI members an exclusive 10% discount off the standard registration fee.

For more information or to register contact Criterion Conferences on 1300 316 882 or email registration@criterionconferences.com.

Don’t forget to quote your discount code CC*POPAI when registering to receive your 10% discount.
Proudly sponsored by: Quiip