POPAI Digital Australia & New Zealand is part of POPAI’s global thrust to provide a strong robust independent voice for the Digital In-store Marketing industry by pioneering forums that represent the interests of those growing the medium across a wide variety of sectors.
Our remit is broad, reflecting the diverse nature of digital today. POPAI Digital members have projects running in sectors that range from retail and leisure to financial services, education and the public sector and out-of-home.
Whatever your stake holding – consumer-facing brand, network provider, hardware supplier, media buyer or content creator – POPAI is dedicated to promoting the world of digital communications.
During October the 2007 Marketing At Retail Awards Contest was held at the Royal Exhibition Building, Melbourne and culminated in a Gala Dinner attended by over 400 people in the industry.
The winner of the Gold Award in the Digital In-Store Marketing/Digital Media Network category was Telstra Media Retail Solution for Retravision produced by Telstra and Prime Digital Media.
In the category of Digital In-Store Marketing/Digital Content the Silver Award was won by Big W POS Optus for Optus produced by DAT Media Sales Pty Ltd and the Bronze Award went to Big W POS Revlon Colorstay for Revlon also produced by DAT Media Sales.
For more information regarding the awards please go to www.popai.com/au
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